Conversation about COVID-19 and MedTech OEMs tradeshow strategy
May 4, 2023
Share this article:
BD, Elekta, GE Healthcare, Philips, and Siemens Healthineers CMOs:
In this edition of The Minute, The MarkeTech Group interviewed five marketing decision makers of major medical technology vendors to understand how they managed their tradeshow strategy in 2020, and what the future might look like for upcoming medical tradeshows and conferences.
Read the full interview here:
- BD: Fiona Garín Mc Donagh, Vice President, Strategic Marketing EMEA
- Elekta: Ioannis Panagiotelis, Chief Marketing and Sales Officer & Executive VP
- GE Healthcare: Mark Philips, Chief Marketing and Commercial Officer, Imaging & Kim Rutherford, Global Director of Mtkg comm
- Philips: Martijn Hartjes, Head of Global Portfolio Marketing, Precision Diagnosis & Guy Lomas, Global Head Experience Marketing
- Siemens Healthineers:
Alexander Zimmermann, Global Head of Marketing
*While TMTG features executives in our interview section, The Minute is a completely independent publication and is not sponsored by any company.
Q2 2026 IVD market analysis across Core Lab, Molecular Dx, and Microbiology/Specialty Dx, with a 12-company competitive scorecard, management VOC quotes, and a Q3 2026 outlook from Ensolve Research.
New imagePRO QuickPoll findings reveal how recent Medicare ASC reimbursement changes are affecting imaging procedure volumes, health systems, and key modalities.
Learn how to conduct a healthcare market study, from defining research objectives and audiences to selecting methodologies and turning insights into strategy.