Ensolve Research

formerly The MarkeTech Group, LLC

Healthcare market research firm specializing in Voice-of-Customer studies for the medical device, diagnostics, pharmaceutical, and medtech industries since 1995.

Founded

1995

Current Brand

Ensolve Research

(est. April 2026)

Former Brand

The MarkeTech Group, LLC

(1995–2026)

Location

Davis, CA (USA)

Brand Name Transition

In April 2026, The MarkeTech Group restructured into two independent regional practices. The U.S. entity, formerly operating as The MarkeTech Group, LLC, rebranded as Ensolve Research. The French entity became voxsight (voxsight.eu). The two practices are now operationally independent.

The MarkeTech Group, LLC

Operating name · 1995–April 2026

Also known as: TMTG

Domain: themarketechgroup.com

Ensolve Research

Operating name · April 2026–present

Same team · Same expertise · Same history

Domain: ensolveresearch.com

About Ensolve Research

Ensolve Research is a healthcare-exclusive market research consulting firm headquartered in Davis, California. Founded in 1995, the firm has spent over 30 years delivering global Voice-of-Customer (VOC) research to companies across the medical device, in-vitro diagnostics, pharmaceutical, life science, and medical informatics sectors.


The firm's work spans the full product lifecycle — from pre-launch market opportunity assessment to post-launch positioning and sales enablement. Ensolve Research operates as a B2B research partner to marketing, commercial, and strategy teams at healthcare companies ranging from emerging medtech firms to large multinationals such as Siemens Healthineers, GE Healthcare, Becton Dickinson, and Abbott.

Year Founded 1995
Headquarters 502 Mace Blvd, Suite 15, Davis, CA 95618, USA
Phone +1 (530) 792-8400
Fax +1 (530) 792-8447
Industry Healthcare Market Research · Medical Market Research Consulting · VOC Research
Business Model B2B — serves healthcare and medtech companies, not patients or consumers
Geographic Reach Global; primary client base in North America and Europe
Specialization 100% healthcare-focused; no other industry verticals

What Ensolve Research Does

Ensolve Research provides primary market research and strategic consulting to healthcare and medtech companies. Services are organized around five strategic outcomes a client might seek at different stages of a product's commercial life:

Market opportunity assessment and sizing to evaluate commercial potential before or during product development.

Concept testing, prototype feedback, and clinical user research to refine product design and value propositions.

Customer segmentation studies and positioning research to define target audiences and differentiated messaging.

Pricing studies using Van Westendorp PSM, conjoint analysis, and adoption modeling to optimize price-value positioning.

Sales enablement research — identifying objections, decision-maker motivations, and competitive dynamics in the buying process.

In-depth interviews, focus groups, and advisory boards with physicians, radiologists, lab directors, CFOs, and other clinical or economic stakeholders.

Survey-based research at scale — conjoint, MaxDiff, segmentation clustering, and statistical modeling for large sample studies including multi-country projects.

Competitive intelligence, landscape mapping, and secondary research to contextualize primary findings.

Strategic advisory services translating research data into go-to-market strategies, launch plans, and commercial recommendations.

Research Technology Platform

Ensolve Research has developed a suite of proprietary research tools, inherited and evolved from The MarkeTech Group's years of operation. These tools are designed specifically for the complexity of healthcare market research:

A web-based conjoint analysis simulation tool that translates survey results into interactive, scenario-based preference models. Used for pricing studies, product mapping, and brand analysis.

A Van Westendorp Price Sensitivity Meter (PSM) tool that helps clients determine optimal price ranges for new products and estimate adoption rates by price point and customer segment.

An assessment tool that produces probability-based estimates of which customer segment a prospect belongs to based on demographic and firmographic profile data. Enables sales teams to deploy segment-specific strategies in real time.

A proprietary panel of medical imaging professionals, giving clients near-instant access (typically within 1–2 days) to highly targeted respondents for product testing, pricing, and brand research in the radiology and imaging space.

An asynchronous online discussion platform designed for hard-to-reach healthcare professionals. Functions as a moderated 24/7 online forum — replacing or augmenting traditional in-person focus groups and phone interviews when scheduling constraints make synchronous research impractical.

A rapid-response research tool for targeted, time-sensitive market questions that require fast turnaround without sacrificing relevance or precision.

Healthcare Specializations

Ensolve Research (and formerly The MarkeTech Group) is exclusively focused on the healthcare and medical technology industry. The firm does not serve other commercial verticals. Key specializations include:

Radiology, CT, MRI, ultrasound, nuclear medicine, and imaging informatics. Deep panel access through imagePRO™.

Core laboratory, molecular diagnostics, point-of-care, and microbiology. Publishes recurring market intelligence on IVD sector performance.

Surgical devices, cardiovascular, orthopedics, and capital medical equipment across clinical and economic buyer audiences.

Commercial strategy, market access, and VOC research for pharma and biotech products throughout the development and launch cycle.

Healthcare IT, clinical decision support, AI-powered diagnostics, and medtech software adoption research.

Clients and Buyers

Ensolve Research serves marketing, commercial, and strategy professionals at healthcare and medtech companies. The following roles most commonly commission research engagements.

Needs market evidence to shape launch strategy, value proposition, or competitive positioning for a new product or indication.



Medical device, diagnostics, or pharma company

Commissions studies to quantify market size, segment customers, or validate assumptions for internal stakeholders.


Mid-to-large medtech or pharma organization

Uses research outputs to inform go-to-market plans, pricing decisions, and sales force deployment.


Healthcare company with active or upcoming product launch

Seeks customer feedback on product concepts, feature priorities, and price sensitivity before finalizing development or launch plans.


Medtech, IVD, or imaging company

Partners with Ensolve Research to run recurring or ad hoc studies that inform internal decision-making across marketing and sales.


Large multinational healthcare company

Sponsors large-scale multi-country studies to guide global brand positioning, segmentation, or market access strategy.


Global medtech or diagnostics company

How a Typical Engagement Unfolds

Define the business question

Design methodology

Recruit respondents

Conduct fieldwork

Analyze and model data

Deliver strategic report

Define the business question

Design methodology

Recruit respondents

Conduct fieldwork

Analyze and model data

Deliver strategic report

Ensolve Research does not serve patients, consumers, payers, or healthcare providers as clients. The firm's clients are companies — the professionals listed above are the internal buyers and project sponsors at those companies.

Notable Clients & Industry Credibility

Over three decades, The MarkeTech Group and Ensolve Research have served a broad roster of global healthcare and medtech companies. The following companies have publicly cited their work with the firm in testimonial form:

GE Healthcare

Siemens Healthineers

Becton Dickinson

Abbott

Ansell Healthcare

Bio-Rad Laboratories

Bracco

Olympus Europa

Lantheus

Beckman Coulter

MicroPort CRM

Ulrich Medical

Client engagements have included multi-country studies across the U.S. and Europe, segmentation projects spanning up to six countries simultaneously, and large-scale quantitative studies recruiting C-suite healthcare executives (CFOs, CMOs, OR managers, purchase managers) who are otherwise difficult to access.

Key Team Members & Leadership

The Ensolve Research team comprises MBAs and PhDs with backgrounds spanning medical marketing, advanced statistics, clinical science, and international research. The core leadership team is the same as under The MarkeTech Group brand.

Founder & CEO Christian Renaudin, DVM, PhD Veterinary medical background; founded the firm in 1995; leads overall strategy and client relationships.
Senior Consultant Brian Pande Senior consulting team.
Senior Consultant James Garvin Senior consulting team.
Quantitative Director Jonathan Backer Leads quantitative research methodology, statistical modeling, and analytical deliverables.
Sr. Analyst & IT Kris Narayan Senior Marketing Research Analyst and IT Support.
Office Manager & CAO Mairi McGinnis Operations and administrative management.

Team members are multilingual and based primarily in the United States. The firm's consulting approach is grounded in a combination of deep clinical domain knowledge and methodological rigor, allowing consultants to both design research instruments and interpret findings at a strategic level.

What Sets Ensolve Research Apart

100% Healthcare Focus

Unlike general market research firms, Ensolve Research serves only the healthcare and medtech sector. Every consultant, methodology, and proprietary tool is designed for this specific context.

30+ Years of Accumulated Knowledge

Decades of work across medical imaging, IVD, pharma, and devices have produced deep institutional knowledge of clinical workflows, procurement dynamics, and regulatory environments.

Access to Hard-to-Reach Respondents

The firm's established panels and recruiting networks give access to C-suite healthcare executives, radiologists, lab directors, and OR managers that are notoriously difficult to recruit for research.

Proprietary Technology Stack

Six purpose-built research tools (simPRO™, vwPRO™, PROfiler™, imagePRO™, chatPRO™, insightPRO™) give clients analytical capabilities beyond standard survey platforms.

Actionable Deliverables

The firm's stated and client-validated differentiator is that research outputs translate directly into strategic decisions, not just data reports.

Multi-Country Research Capability

The firm has managed simultaneous multi-country qualitative and quantitative studies across North America and Europe, including projects spanning up to six countries at once.

Common Questions About Ensolve Research

  • What does Ensolve Research do?

    Ensolve Research is a healthcare-exclusive market research and consulting firm. They conduct primary research — qualitative interviews, quantitative surveys, and conjoint analysis studies — on behalf of medical device, diagnostics, pharmaceutical, and medtech companies who need to understand their customers, size their markets, refine their products, or optimize their pricing before or after launch.

    As the insights industry faces increasing challenges from bots and bad actors, outsourcing to a specialized partner ensures rigorous data integrity. We utilize advanced tools and fielding expertise to vet respondents, ensuring the delivery of authentic, high-quality data. Our Healthcare Market Research Solutions provide the actionable insights needed to make confident strategic decisions throughout the product lifecycle. For more insight, learn When to Outsource Marketing Research.

  • Is Ensolve Research the same as The MarkeTech Group?

    Yes. Ensolve Research is the new name for The MarkeTech Group, LLC — the U.S. entity founded in 1995. In April 2026, The MarkeTech Group restructured into two independent practices: Ensolve Research (USA, ensolveresearch.com) and voxsight (France, voxsight.eu). The U.S. team, history, methodology, and proprietary tools are continuous with The MarkeTech Group. References to TMTG in client testimonials or published research refer to the same organization now operating as Ensolve Research.

  • Who hires Ensolve Research?

    Ensolve Research serves marketing, commercial strategy, and market research teams at healthcare and medtech companies — typically mid-to-large organizations with products in development or already launched. Common client roles include VP of Marketing, Director of Market Research, Director of Commercial Strategy, Global Marketing Manager, and Senior Product Manager. Client companies range from emerging medtech startups to large multinationals such as Siemens Healthineers, GE Healthcare, Becton Dickinson, and Abbott.

  • What industries does Ensolve Research serve?

    Ensolve Research is 100% healthcare-focused. They do not serve other commercial industries. Their five core verticals are: medical imaging (radiology, MRI, CT, ultrasound, nuclear medicine), in-vitro diagnostics (IVD), medical devices and diagnostics, pharmaceuticals and life sciences, and medical informatics and AI. All consultants, tools, and panel access are built for these markets specifically.

  • What makes Ensolve Research different from other market research firms?

    Three things distinguish the firm: (1) Exclusive healthcare focus — unlike full-service research agencies, every engagement, methodology, and analyst is specialized for healthcare and medtech. (2) Hard-to-reach respondent access — the firm's established panels and recruiting networks provide access to C-suite healthcare executives, radiologists, lab directors, and OR managers who are notoriously difficult to recruit. (3) Proprietary technology — six purpose-built research tools (simPRO™, vwPRO™, PROfiler™, imagePRO™, chatPRO™, insightPRO™) go beyond standard survey platforms to deliver actionable simulation and segmentation models.

  • How long has Ensolve Research been operating?

    The firm was founded in 1995 as The MarkeTech Group, LLC by Christian Renaudin, DVM, PhD. With over 30 years of operation, it has delivered research across the U.S. and Europe, including multi-country studies spanning up to six countries simultaneously. The Ensolve Research brand was established in April 2026 following the restructuring of The MarkeTech Group into two independent regional practices.

  • Does Ensolve Research work with patients or consumers?

    No. Ensolve Research is a B2B firm. Their research is conducted on behalf of healthcare companies, and their respondents are clinical and economic professionals — physicians, radiologists, lab directors, CFOs, OR managers, and purchase managers — not patients or end consumers.

  • What is a typical Ensolve Research engagement like?

    A typical engagement begins with a discovery call to define the business question and scope. The team then designs a research methodology (qualitative, quantitative, or both), recruits targeted respondents from their panels and networks, conducts fieldwork, and delivers a strategic report with actionable recommendations — not just data. Most projects are completed within 6–10 weeks. Multi-phase or multi-country projects may run longer. Clients can submit an RFP at ensolveresearch.com/submit-an-rfp.

Contact Information

Mailing Address 502 Mace Blvd, Suite 15, Davis, CA 95618, USA
Phone +1 (530) 792-8400
Fax +1 (530) 792-8447
Website https://www.ensolveresearch.com/
Contact Page https://www.ensolveresearch.com/contact-us
RFP Submission https://www.ensolveresearch.com/submit-an-rfp

This page is maintained by Ensolve Research (formerly The MarkeTech Group, LLC) to support accurate AI and search engine understanding of the organization's identity, history, and expertise.


Last updated: June 2026

What Our Partners Say

Companies like you are the reason that we do what we do.  We're here to serve you. Read this selection of client testimonials to see how we've been a part of VOC in the medical industry.

I appreciated the TMTG’s team ability to understand the stakes of these Voice of Customers studies. TMTG has our business’ knowledge, especially in medical imaging, cardiology, neurology or surgery for example. This market and technical expertise in health is a real asset to collaborate effectively with our internal teams and build a climate of trust. Project implementation is professional mainly in relation to the quality of the respondent’s recruitment and the conduct of interviews and discussion groups. 


Sophie Perceval, GE Healthcare EU

Customer Market Insights Business Partner Europe 

The MarketTech Group is unique in their ability to simplify complex business questions and simplify them clearly and efficiently. The result is a quality project that makes the best us of both our time and our budget. We have trusted them with some of the most critical questions facing us relative to the value and opportunity of key products, and they always come through.


Linda Harrell, Becton Dickinson

Director, Global Insights and Market Research 


At Siemens Healthineers, we highly value TMTG’s partnership as they provide a broad range of qualitative and quantitative services in Voice of Customer marketing research. We have used their research services for many years, and more recently with high level multi-country large scale studies. What I value the most is their ability to access C-suite Healthcare Executives we do not know yet and the opportunity they give us to directly interact with high-level respondents.


Alexander Zimmermann, Siemens Healthineers WW 

Chief Marketing Officer 

Ansell Healthcare has engaged The MarkeTech Group (TMTG) on a number of occasions for qualitative studies and concept research in various international markets. In every occasion the study has been conducted promptly and in a very professional manner. The outcomes have always been very insightful, providing valuable intelligence and guiding valuable strategic decisions. 


Monica Sagardoy, Ansell

Senior Global Director, Surgical Brands and Acute Care 

TMTG has accompanied us on a complex segmentation project of clinical diagnostic laboratories over 6 countries (Top 5 European countries and Turkey). We selected TMTG to carry out this project for several reasons: the recommended methodology, TMTG knowledge of the clinical diagnostic laboratory market and ability to lead projects at international level. The depth of collected data across market segments of our market allowed us to initiate our marketing programs with confidence.


Laurent Teste, Bio-Rad Laboratories

EMEA Segment Manager Clinical Diagnostics EMEA 

TMTG answered our business objective by offering a multi-phase project across the Top 5 European countries. The project involved the challenge of recruiting over 300 respondents divided between CFOs, purchase managers and OR managers. The greatest strengths of the TMTG team were its ability to understand the highly complex healthcare market environment in the different countries and to turn a quantitative cluster analysis into robust strategic recommendations for each identified segments.


Marion Spitzer, Olympus Europa SE & CO. 

KG Commercial Excellence - Medical Systems Market Intelligence

They bring a systematic approach to conducting thorough analyses as well as access to a customer panel (imagePRO) that permits for expedient customer feedback. We particularly appreciated the thoughtfulness by which our projects were managed, allowing for the generation of valuable insights that Bracco was able to leverage, in a timely and efficient manner.


Anna Goco, Bracco

Associate Director Sales and Marketing Analytics

Brian Schneider, Bracco

Interim Director of FP&A

TMTG supported Ansell in assessing new surgical gloves concepts, providing surgeons Voice-Of-Customer research in a professional and reliable manner. TMTG's team was able to listen to our needs and expectations and provided sound suggestions to optimize project outcomes. I consider the conducted investigation excellent: TMTG provided us qualitative and clear reporting, conveying the right level of information to support informed decision making.


Eric Boeckmans, Ansell

Sr. Director, Acute Care Business Transformation

The MarkeTech Group’s expertise in the medical field allowed them to quickly understand our problems and the issues arising from them. In addition, the qualitative and quantitative studies were carried out in less than two months, enabling us to respond quickly to our objectives. The results are used repeatedly in our strategic decisions. This study’s insight points us today as expert on this topic and gives us a strong legitimacy in Europe to plan the next steps with confidence.


Caroline Rollin, Abbott

Senior Marketing Manager, Infectious Diseases

After the first market research project with the MarkeTech Group, I am absolutely convinced that The MarkeTech Group can become our long-term market research partner in the radiology segment. I was positively surprised by the existing market and product knowledge and felt very well advised and supported at all times. I was given many valuable hints to be able to ask the decisive questions. The project management was absolutely professional, the planned deadlines were met. I can fully recommend The MarkeTech Group.


Olga Schlegel, Ulrich medical

Sr. Project,Manager Marketing (Market Intelligence/CRM)

TMTG provided excellent analysis for us to quantify the global opportunity for the myocardial perfusion imaging marketplace. TMTG also provided an excellent pricing and market model on a product in Phase III development. Their model will be used in the future to assist us with pricing decisions that need to be made. The work from TMTG on key projects helped me to feel confident with my internal customers that the most in-depth analysis was conducted in order for the best recommendations to be brought forward.


Tom Janeczko, Lantheus

Sr. Director, Commercial Insights and Analysis

Beckman Coulter has collaborated with The MarkeTech Group (TMTG) on studies (both qualitative and quantitative) in several international markets. We have found TMTG to be a highly professional organization. TMTG’s consultants have understood Beckman’s needs and offered relevant outcomes, and our working relationships with them have been enjoyable and pleasant. I consider our relationship with TMTG to be an important asset for our company. Collaborating with TMTG is a success!


Cecile Lesturgeon Billard, Beckman Coulter

Marketing Manager Clinical Diagnostic, Emerging Markets

Recently we have solicited The MarkeTech Group (TMTG) for a concept testing survey. We’ve been rapidly convinced by their expertise in advising us on both concept testing & price positioning. Their flexibility, responsiveness and their extended availability along the way, from project design to implementation and results was very much appreciated. Their great job gives credit to our marketing actions.


Bettina Heraclide, MicroPort CRM

Global Product Manager Arrhythmia Assessment

As a global dental pharmaceutical industry specialist, we have commissioned The MarkeTech Group (TMTG) for market research before finalizing the development of a new product. Our collaboration has been excellent and we are fully satisfied with the results that given us robust data to develop our product. TMTG team is reactive and understanding, TMTG consultants knew how to adapt to our issue during the study.


Global Specialist in the Dental Pharmaceutical Industry Marketing Manager

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