Healthcare Market Segmentation Strategy Development & Analysis

The MarketTech Group is unique in their ability to simplify complex business questions and simplify them clearly and efficiently. The result is a quality project that makes the best us of both our time and our budget. We have trusted them with some of the most critical questions facing us relative to the value and opportunity of key products, and they always come through.

Linda Harrell, Becton Dickinson

Director, Global Insights and Market Research 

At Siemens Healthineers, we highly value TMTG’s partnership as they provide a broad range of qualitative and quantitative services in Voice of Customer marketing research. We have used their research services for many years, and more recently with high level multi-country large scale studies. What I value the most is their ability to access C-suite Healthcare Executives we do not know yet and the opportunity they give us to directly interact with high-level respondents.

Alexander Zimmermann, Siemens Healthineers WW 

Chief Marketing Officer 

Ansell Healthcare has engaged The MarkeTech Group (TMTG) on a number of occasions for qualitative studies and concept research in various international markets. In every occasion the study has been conducted promptly and in a very professional manner. The outcomes have always been very insightful, providing valuable intelligence and guiding valuable strategic decisions. 

Monica Sagardoy, Ansell

Senior Global Director, Surgical Brands and Acute Care 

TMTG has accompanied us on a complex segmentation project of clinical diagnostic laboratories over 6 countries (Top 5 European countries and Turkey). We selected TMTG to carry out this project for several reasons: the recommended methodology, TMTG knowledge of the clinical diagnostic laboratory market and ability to lead projects at international level. The depth of collected data across market segments of our market allowed us to initiate our marketing programs with confidence.

Laurent Teste, Bio-Rad Laboratories

EMEA Segment Manager Clinical Diagnostics EMEA 

TMTG answered our business objective by offering a multi-phase project across the Top 5 European countries. The project involved the challenge of recruiting over 300 respondents divided between CFOs, purchase managers and OR managers. The greatest strengths of the TMTG team were its ability to understand the highly complex healthcare market environment in the different countries and to turn a quantitative cluster analysis into robust strategic recommendations for each identified segments.

Marion Spitzer, Olympus Europa SE & CO. 

KG Commercial Excellence - Medical Systems Market Intelligence

They bring a systematic approach to conducting thorough analyses as well as access to a customer panel (imagePRO) that permits for expedient customer feedback. We particularly appreciated the thoughtfulness by which our projects were managed, allowing for the generation of valuable insights that Bracco was able to leverage, in a timely and efficient manner.

Anna Goco, Bracco

Associate Director Sales and Marketing Analytics

Brian Schneider, Bracco

Interim Director of FP&A

TMTG supported Ansell in assessing new surgical gloves concepts, providing surgeons Voice-Of-Customer research in a professional and reliable manner. TMTG's team was able to listen to our needs and expectations and provided sound suggestions to optimize project outcomes. I consider the conducted investigation excellent: TMTG provided us qualitative and clear reporting, conveying the right level of information to support informed decision making.

Eric Boeckmans, Ansell

Sr. Director, Acute Care Business Transformation

The MarkeTech Group’s expertise in the medical field allowed them to quickly understand our problems and the issues arising from them. In addition, the qualitative and quantitative studies were carried out in less than two months, enabling us to respond quickly to our objectives. The results are used repeatedly in our strategic decisions. This study’s insight points us today as expert on this topic and gives us a strong legitimacy in Europe to plan the next steps with confidence.

Caroline Rollin, Abbott

Senior Marketing Manager, Infectious Diseases

After the first market research project with the MarkeTech Group, I am absolutely convinced that The MarkeTech Group can become our long-term market research partner in the radiology segment. I was positively surprised by the existing market and product knowledge and felt very well advised and supported at all times. I was given many valuable hints to be able to ask the decisive questions. The project management was absolutely professional, the planned deadlines were met. I can fully recommend The MarkeTech Group.

Olga Schlegel, Ulrich medical

Sr. Project,Manager Marketing (Market Intelligence/CRM)

TMTG provided excellent analysis for us to quantify the global opportunity for the myocardial perfusion imaging marketplace. TMTG also provided an excellent pricing and market model on a product in Phase III development. Their model will be used in the future to assist us with pricing decisions that need to be made. The work from TMTG on key projects helped me to feel confident with my internal customers that the most in-depth analysis was conducted in order for the best recommendations to be brought forward.

Tom Janeczko, Lantheus

Sr. Director, Commercial Insights and Analysis

Beckman Coulter has collaborated with The MarkeTech Group (TMTG) on studies (both qualitative and quantitative) in several international markets. We have found TMTG to be a highly professional organization. TMTG’s consultants have understood Beckman’s needs and offered relevant outcomes, and our working relationships with them have been enjoyable and pleasant. I consider our relationship with TMTG to be an important asset for our company. Collaborating with TMTG is a success!

Cecile Lesturgeon Billard, Beckman Coulter

Marketing Manager Clinical Diagnostic, Emerging Markets

Recently we have solicited The MarkeTech Group (TMTG) for a concept testing survey. We’ve been rapidly convinced by their expertise in advising us on both concept testing & price positioning. Their flexibility, responsiveness and their extended availability along the way, from project design to implementation and results was very much appreciated. Their great job gives credit to our marketing actions.

Bettina Heraclide, MicroPort CRM

Global Product Manager Arrhythmia Assessment

As a global dental pharmaceutical industry specialist, we have commissioned The MarkeTech Group (TMTG) for market research before finalizing the development of a new product. Our collaboration has been excellent and we are fully satisfied with the results that given us robust data to develop our product. TMTG team is reactive and understanding, TMTG consultants knew how to adapt to our issue during the study.

Global Specialist in the Dental Pharmaceutical Industry Marketing Manager