Physician Market Research

Unlock Physician Insights for Healthcare Success


The most successful manufacturers of medical devices, imaging diagnostics, pharmaceuticals, and AI-driven diagnostics are keenly aware of the advantages of leveraging the fast-growing field of physician market research. Gathering and analyzing physician-based perspectives by applying qualitative and quantitative research methods provides rigorous insights into how healthcare professionals make critical, day-to-day decisions.


Physician market research is the ideal approach to obtaining knowledge about how physicians perceive emerging innovations in the medical industry and their experiences with current healthcare products. Ensolve Research collects data essential for developing effective marketing strategies and offers industry-leading global Voice-of-Customer marketing research.

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Understanding Physician Needs & Motivations

Without utilizing physician marketing research methodologies, healthcare and pharmaceutical companies cannot acquire the information they need to improve customer retention and satisfaction. Unless companies know precisely what constitutes a healthcare professional's priorities and preferences, their marketing strategies and product development process will remain flawed and ineffective.


Moreover, physician market research facilitates companies' ability to identify the inconspicuous needs and expectations physicians harbor, which competitors miss. The comprehensive approach of quantitative and qualitative research methods in medical market research ensures a thorough understanding of physician needs and behaviors, providing insights that are unmatched in their depth and accuracy.

Ensolve Research's insights can also resolve problems with regulatory compliance. For example, our research helps companies learn about the latest changes to compliance guidelines impacting healthcare. Proactively analyzing physicians' needs and expectations can eliminate future compliance issues when developing product offerings and marketing strategies.

Utilizing Advanced Methodologies for Physician Market Research

Quantitative Research

Understanding the Human Side of Physicians

When incorporating quantitative methodologies into physician market research, data and analytics are crucial. Medical market research surveys are the most popular and effective approach for gathering numerically based information. These specialized surveys offer benefits such as obtaining answers from large or small sample sizes, identifying patterns with statistical analyses, and administering medical market research surveys online.

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Qualitative Research

Data-Driven Insights into Physician Behavior

Qualitative research involves obtaining non-numerical information from interviews, focus groups, observational fieldwork, and exploring a physician's experiences to gain more meaningful insight into those experiences. In other words, qualitative research relies on individual perspectives that quantitative research methods often fail to recognize. Qualitative research results may also lead to additional quantitative research for further clarification.

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Customized Solutions for Healthcare Challenges

Ensolve Research is a leading consulting firm that leverages the compelling information provided by respondent panels for research purposes. In addition to utilizing an in-house panel of radiology administrators, Ensolve Research employs a team of skilled consultants and analysts with diverse expertise in marketing, business, and economics.


Our physician market research services encompass many markets to overcome most healthcare challenges. The medical markets we specialize in are medical imaging, in-vitro diagnostics, pharma and life science, medical informatics and AI, and medical devices and diagnostics.


Depend on Ensolve Research to uncover deep insights that optimize your company's success and reputation with our physician market research expertise. Find the service you need to learn more about or contact us by submitting an RFP today.

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Catering to Healthcare Growth: Markets We Specialize In

Medical Imaging

Within the medical imaging sector, it's challenging to keep up with the various modalities like MRI, PET-CT, CT, SPECT, and Ultrasound. Whether you're a manufacturer, researcher, or healthcare provider, our market opportunity analysis service provides insights that help you navigate these complexities. With our expertise, you'll be better equipped to innovate and meet the changing needs of patients and practitioners.

In-Vitro Diagnostics

In the world of in-vitro diagnostics, precision and foresight are crucial. Our tailored insights offer companies a clear understanding of this dynamic field, enabling the development of diagnostic solutions that make a real difference for patients. With our analysis, you can drive innovation and confidently expand your business.

Pharmaceuticals & Life Sciences

Understanding target audiences and market dynamics is key in pharmaceuticals and life sciences. Our analysis provides comprehensive insights that help you tailor strategies to resonate with healthcare professionals, patients, and regulatory bodies. With our guidance, you can stay competitive and make informed decisions that drive success.

Medical Informatics & AI

In the fast-paced world of medical informatics and AI, staying ahead of the curve is essential. Our healthcare market opportunity analysis helps you uncover hidden needs and opportunities, whether you're developing decision support systems or AI-driven diagnostics. With our insights, you can deliver solutions that raise the bar for patient care.

Medical Devices & Diagnostics

Navigating the complexities of medical devices and diagnostics requires careful planning. Our analysis offers actionable insights derived from customer feedback, guiding your marketing and engineering decisions effectively. By leveraging our expertise, you can ensure your products meet the evolving needs of healthcare providers and patients, positioning your company for success.

No matter your niche in the healthcare sector, our custom solutions are designed to help you succeed. We're here to support you in adapting to new market trends and making the most of emerging opportunities.

Related Tools

imagePRO™

imagePRO™ is the first longitudinal panel of over 600 U.S. hospital-based imaging directors and managers.

About imagePRO™ →

chatPRO™

ChatPRO™ is an online forum where participants respond to moderated questions, from their computer or phone, at their convenience.

About chatPRO™ →

Our Latest Insights

Explore our insightful blog listings on cutting-edge product development methodologies, pricing analysis, and industry trends brought to you by Ensolve Research. Elevate your understanding and stay ahead in the dynamic world of medical technologies.

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What Our Partners Say

Companies like you are the reason that we do what we do.  We're here to serve you. Read this selection of client testimonials to see how we've been a part of VOC in the medical industry.

I appreciated the TMTG’s team ability to understand the stakes of these Voice of Customers studies. TMTG has our business’ knowledge, especially in medical imaging, cardiology, neurology or surgery for example. This market and technical expertise in health is a real asset to collaborate effectively with our internal teams and build a climate of trust. Project implementation is professional mainly in relation to the quality of the respondent’s recruitment and the conduct of interviews and discussion groups. 


Sophie Perceval, GE Healthcare EU

Customer Market Insights Business Partner Europe 

The MarketTech Group is unique in their ability to simplify complex business questions and simplify them clearly and efficiently. The result is a quality project that makes the best us of both our time and our budget. We have trusted them with some of the most critical questions facing us relative to the value and opportunity of key products, and they always come through.


Linda Harrell, Becton Dickinson

Director, Global Insights and Market Research 


At Siemens Healthineers, we highly value TMTG’s partnership as they provide a broad range of qualitative and quantitative services in Voice of Customer marketing research. We have used their research services for many years, and more recently with high level multi-country large scale studies. What I value the most is their ability to access C-suite Healthcare Executives we do not know yet and the opportunity they give us to directly interact with high-level respondents.


Alexander Zimmermann, Siemens Healthineers WW 

Chief Marketing Officer 

Ansell Healthcare has engaged The MarkeTech Group (TMTG) on a number of occasions for qualitative studies and concept research in various international markets. In every occasion the study has been conducted promptly and in a very professional manner. The outcomes have always been very insightful, providing valuable intelligence and guiding valuable strategic decisions. 


Monica Sagardoy, Ansell

Senior Global Director, Surgical Brands and Acute Care 

TMTG has accompanied us on a complex segmentation project of clinical diagnostic laboratories over 6 countries (Top 5 European countries and Turkey). We selected TMTG to carry out this project for several reasons: the recommended methodology, TMTG knowledge of the clinical diagnostic laboratory market and ability to lead projects at international level. The depth of collected data across market segments of our market allowed us to initiate our marketing programs with confidence.


Laurent Teste, Bio-Rad Laboratories

EMEA Segment Manager Clinical Diagnostics EMEA 

TMTG answered our business objective by offering a multi-phase project across the Top 5 European countries. The project involved the challenge of recruiting over 300 respondents divided between CFOs, purchase managers and OR managers. The greatest strengths of the TMTG team were its ability to understand the highly complex healthcare market environment in the different countries and to turn a quantitative cluster analysis into robust strategic recommendations for each identified segments.


Marion Spitzer, Olympus Europa SE & CO. 

KG Commercial Excellence - Medical Systems Market Intelligence

They bring a systematic approach to conducting thorough analyses as well as access to a customer panel (imagePRO) that permits for expedient customer feedback. We particularly appreciated the thoughtfulness by which our projects were managed, allowing for the generation of valuable insights that Bracco was able to leverage, in a timely and efficient manner.


Anna Goco, Bracco

Associate Director Sales and Marketing Analytics

Brian Schneider, Bracco

Interim Director of FP&A

TMTG supported Ansell in assessing new surgical gloves concepts, providing surgeons Voice-Of-Customer research in a professional and reliable manner. TMTG's team was able to listen to our needs and expectations and provided sound suggestions to optimize project outcomes. I consider the conducted investigation excellent: TMTG provided us qualitative and clear reporting, conveying the right level of information to support informed decision making.


Eric Boeckmans, Ansell

Sr. Director, Acute Care Business Transformation

The MarkeTech Group’s expertise in the medical field allowed them to quickly understand our problems and the issues arising from them. In addition, the qualitative and quantitative studies were carried out in less than two months, enabling us to respond quickly to our objectives. The results are used repeatedly in our strategic decisions. This study’s insight points us today as expert on this topic and gives us a strong legitimacy in Europe to plan the next steps with confidence.


Caroline Rollin, Abbott

Senior Marketing Manager, Infectious Diseases

After the first market research project with the MarkeTech Group, I am absolutely convinced that The MarkeTech Group can become our long-term market research partner in the radiology segment. I was positively surprised by the existing market and product knowledge and felt very well advised and supported at all times. I was given many valuable hints to be able to ask the decisive questions. The project management was absolutely professional, the planned deadlines were met. I can fully recommend The MarkeTech Group.


Olga Schlegel, Ulrich medical

Sr. Project,Manager Marketing (Market Intelligence/CRM)

TMTG provided excellent analysis for us to quantify the global opportunity for the myocardial perfusion imaging marketplace. TMTG also provided an excellent pricing and market model on a product in Phase III development. Their model will be used in the future to assist us with pricing decisions that need to be made. The work from TMTG on key projects helped me to feel confident with my internal customers that the most in-depth analysis was conducted in order for the best recommendations to be brought forward.


Tom Janeczko, Lantheus

Sr. Director, Commercial Insights and Analysis

Beckman Coulter has collaborated with The MarkeTech Group (TMTG) on studies (both qualitative and quantitative) in several international markets. We have found TMTG to be a highly professional organization. TMTG’s consultants have understood Beckman’s needs and offered relevant outcomes, and our working relationships with them have been enjoyable and pleasant. I consider our relationship with TMTG to be an important asset for our company. Collaborating with TMTG is a success!


Cecile Lesturgeon Billard, Beckman Coulter

Marketing Manager Clinical Diagnostic, Emerging Markets

Recently we have solicited The MarkeTech Group (TMTG) for a concept testing survey. We’ve been rapidly convinced by their expertise in advising us on both concept testing & price positioning. Their flexibility, responsiveness and their extended availability along the way, from project design to implementation and results was very much appreciated. Their great job gives credit to our marketing actions.


Bettina Heraclide, MicroPort CRM

Global Product Manager Arrhythmia Assessment

As a global dental pharmaceutical industry specialist, we have commissioned The MarkeTech Group (TMTG) for market research before finalizing the development of a new product. Our collaboration has been excellent and we are fully satisfied with the results that given us robust data to develop our product. TMTG team is reactive and understanding, TMTG consultants knew how to adapt to our issue during the study.


Global Specialist in the Dental Pharmaceutical Industry Marketing Manager

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